Privacy Policy

We at ALTER WELLNESS INC. (the “Company”, “Alter“, “we” or “us”) are required to collect and retain information about the people and companies that access and use the website (“Users” or “you”).

This privacy policy (this “Policy”) describes how and when the Company, uses and shares your information when you use our website at www.alterwellness.ca (the “website”), our apps, and all related software, tools, systems, series and other services provided by us (collectively, together with the website, our “service”).

This policy also describes our use and disclosure of that information. By using our service, you consent to the collection, use, and disclosure of personal information in accordance with this policy. This policy should be read in conjunction with any terms of use or policies available on the website.

Information about users we collect and store

“Personal Information,” as used in this policy, is information that specifically identifies an individual end user of the service, such as an individual's name, address, telephone number, or e-mail address. Personal information also includes information about an individual’s activities, such as information about his or her activity on our service, and demographic information, such as date of birth, gender, geographic area, and preferences, when any of this information is linked to personal information that identifies that individual.

Personal information does not include “aggregate” or other non-personally identifiable information. Aggregate information is information that we collect about a group or category of products, services, or users that is not personally identifiable or from which individual identities are removed. We may use and disclose aggregate information, and other non-personally identifiable information, for various purposes.

Uploading Personal Information

We collect personal information that our users provide to us in a variety of ways on our service, including: e-mail newsletters. We may offer e-mail newsletters with announcements and information about ALTER WELLNESS INC. from time to time on our service. If you sign up to receive a newsletter from us, we collect your e-mail address. You may opt out of receiving e-mail newsletters at any time.

Downloads, user accounts and profiles. Our service or third parties may give you the ability to download ALTER WELLNESS INC. software, register for an ALTER WELLNESS INC. account or to create and update a user profile on the service. If we offer such functionality on the service, we will collect the personal information that you provide to us in the course of using that functionality. This information may include, for example, your name, contact information, and system information, as well as information about your interests, preferences and future needs. We may indicate that some personal information is required for you to download our software, register for the account or to create the profile, while some is optional. This information will not be public for other users to see.

Integrated service. You may be given the option to access or register for the service through the use of your user name and passwords for certain services provided by third parties (each an “integrated service”), such as through the use of your Facebook credentials through Facebook connect. By doing this, you authorize us to access and store the credentials you provide, your name, email address(es), date of birth, gender, current city, profile picture URL, and other information that the integrated service makes available to us, and to use and disclose it in accordance with this policy. You should check your Facebook or other integrated service privacy settings to understand and change the information sent to us through Facebook connect or other integrated service. Please review each integrated service’s terms of use and privacy policies carefully before using their services and connecting to our service.

Correspondence. If you contact us by e-mail, using a contact form on the service, or by mail, fax, or other means, we collect the personal information contained within, and associated with, your correspondence. We use this personal information to respond to your correspondence. We may also use your correspondence to improve the service.

Promotions. We or our advertisers and other business partners may conduct or sponsor special contests and other promotions that users may enter or otherwise participate in on our service. Certain of these promotions may be co-branded with one of our advertisers or other business partners. In these instances, the collection of your personal information may occur directly by the third-party partner on its website or other online service and may be shared with us. The promotion will state the privacy policy or policies governing the collection of such personal information.


To facilitate the collection of information and to enhance the experience of Users of the Website, we use cookies which may be stored on Users’ computers and/or devices so that we can recognize Users when they return. You may set your browser to notify you when you receive a cookie or to not accept certain cookies. However, changing such settings may result in you not being able to use the Website, either in its entirety or certain features.

Using cookies, you may have the option to allow us to save your user ID and login password for future logins to the Website.

Cookies that are stored on your computer and/or device after visiting the Website may be recognized for advertising purposes and to show you targeted advertisements after you visit the Website.

For more information on the cookies we use or to opt-out, please contact us at hello@alterwellness.ca.

When you visit our service, some information is collected automatically. For example, when you access our service, we automatically collect certain information, which may include your browser’s internet protocol (IP) address, your browser type, the nature of the device from which you are visiting the service (e.g., a personal computer or a mobile device), the identifier for any handheld or mobile device that you may be using, the web site that you visited immediately prior to accessing any web-based service, the actions you take on our service, and the content, features, and activities that you access and participate in on our service. We also may collect information regarding your interaction with e-mail messages, such as whether you opened, clicked on, or forwarded a message.

We may collect this information passively using technologies such as standard server logs, cookies, and clear gifs (also known as “web beacons”). We use passively-collected information to administer, operate, and improve the website and our other services and systems, to improve the effectiveness of advertising on our service, and to provide advertisements and other content that is tailored to you. If we link or associate any information gathered through passive means with personal information, or if applicable laws require us to treat any information gathered through passive means as personal information, we treat the combined information as personal information under this policy. Otherwise, we use and disclose information collected by passive means in aggregate form or otherwise in a non-personally identifiable form.

Also, please be aware that third parties, such as companies displaying advertisements on the service, or sites or services provided by third parties (“third-party sites”) that may be linked to or from the service, may set cookies on your hard drive or use other means of passively collecting information about your use of their services, third-party sites or content. We do not have access to, or control over, these third-party means of passive data collection.

Contact us

We encourage you to send us questions and inquiries on this Policy and the steps we take to keep your personal information secure. Please send us an email: hello@alterwellness.ca

Permitted uses of data

We use personal information to provide the services and information that you request. We also use your personal information to enhance, improve, operate, analyze and maintain our service and other systems (e.g., to troubleshoot problems); to prevent fraudulent use of our service and other systems; to prevent or take action against activities that are, or may be, in violation of our terms of service or applicable law; to tailor advertisements, content, and other aspects of your experience on and in connection with the service; to maintain a record of our dealings with you; for other administrative purposes (e.g., contacting you regarding administrative information or notices); to resolve disputes and enforce our agreements with you; and for any other purposes that we may disclose to you at the point at which we request your personal information, and pursuant to your consent. We may also use personal information you provide to contact you regarding products, services, and offers, both from ourselves and from third parties, that we believe you may find of interest.

Analytics and Advertising

ALTER WELLNESS INC. uses third-party analytics and advertising tools to measure traffic and usage trends on our services and to serve advertisements on our behalf across the internet. these platforms help us better understand which ads bring users to our services.

Third-party applications

To provide an enhanced experience to Users, including to track conversions and analytics, we may engage services and features controlled by third-parties. We cannot control or dictate how any third-party application you use in conjunction with the Website, now or at any point in the future, will treat any personal information you transmit through their servers when using the Website. We advise you to contact these parties directly to review their privacy policies.

Without limitation, the Company uses or may use the following third-party applications and services in conjunction with the Website: MarianaTek

By using any of these third-party application to interact with the Website, we will not be given access to your login credentials, user name, password, payment information, or any information you may provide directly to these applications.

Service Providers

We may disclose personal information to third-party service providers (e.g., payment processors, data storage and processing facility vendors) that assist us in our work. We limit the personal information provided to these service providers to that which is reasonably necessary for them to perform their functions, and we require them to agree to maintain the confidentiality of such personal information.

Public Areas

Some features on our service may allow you to upload, post, or otherwise transmit user content to public areas of the service, such as content that you post in a public profile on the service. Please be aware that any personal information that you include within any user content will be made available to other users of the service. You include personal information in user content at your sole risk. We may allow you to select privacy options that limit access to some types of personal information in user content, but no security measures are impenetrable or perfect. Additionally, even after information posted on the website is removed, caching and archiving services may have saved that information, and other users or third parties may have copied or stored the information available on the service. We cannot warrant or guarantee that any personal information that you provide on and in connection with the service will not be accessed, viewed, or used by unauthorized persons.

Business Transfers

Information about our users, including personal information, may be disclosed and otherwise transferred to an acquirer, or successor or assignee as part of any merger, acquisition, debt financing, sale of company assets, or similar transaction, as well as in the event of an insolvency, bankruptcy, or receivership in which personal information is transferred to one or more third parties as one of our business assets.

Legal requirements

We also disclose personal information if we believe that doing so is legally required, or is in our interest to protect our property or other legal rights (including, but not limited to, enforcement of our agreements), or the rights or property of others, or otherwise to help protect the safety or security of our service and other users of the service.

Data Deletion

To request permanent removal of your personal data from our servers, email hello@alterwellness.ca

Security Breaches

We use the highest reasonable security measures that are designed to protect personal information from accidental loss, disclosure, misuse, and destruction. Please be aware, however, that no data security measures can be guaranteed to be completely effective. Consequently, we cannot ensure or warrant the security of any information that you provide to us. You transmit information to us at your own risk. Always select a password that is unlikely to be available or discovered by others, and never disclose your password to any third parties. You are responsible for all personal information submitted through your account or user profile and all actions taken through your account and user profile. Therefore, if your password has been compromised for any reason, you should immediately change your password.

Amending this policy

This Policy may be updated and amended from time to time. We reserve the right to change this Policy at any time, and any amended Policy is effective upon posting to the Website. We will make efforts to communicate any changes to this Policy we deem material, in our sole discretion, via email or notifications on the Website. Your continued use of the Website will be deemed acceptance of any amended Policy.